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by Fred Farah You get a flash of inspiration and an interesting topic for an article comes into your head. Here we go then! You write the article, and even come up with a 'catchy' title. You post the article on your web site, and even add a link to a product you might sell as an affiliate. Then you wait for the search engines to bring people to that page... and you wait, and wait. So what's wrong with this scenario? Your jazzy title has no popular keyword built in. It is too long and will never be searched on in it's entirety, as most key phrases are no longer that 2 or 3 words. The body of your article probably has no good keywords either, because no one is reaching you from the Search engines. And if you post your new article to the submission sites to bring you more new traffic, what happens? The same thing.. absolutely nothing! Why.. No popular keywords built into your article. In other words, your article doesn't get read unless found by browsers who just happen to run into it on your site, or in the article directory where you posted the article. You miss out on all the free traffic provided by search engines. So what can we do to get that missing traffic back? The only solution is to write your article with appropriate keywords that get searched on. Let's review where the keywords should be placed in your article. You need to select the main keyword that matches the theme of your article and placed in these areas: The Title. It's really best if your the keyword is part of the title, even if not the complete title. Keywords or key phrases should not be more than 2 or 3 words, and a maximum of 4 words. Your title should be up to 10 words, or even more, if it's to be creative and attract readers. The Page Name where your article is located on your site. The Description. This should start with the same text as the title. Then you can add additional sentences describing the theme of your article. The description is what appears in the search results, so use it to promote your article. The Header, or Headline. Again, this can be the same as the title. In the Keyword box first enter your main keyword followed by a comma. Then add more keywords you plan to use in the article, each followed by a comma. In the body of the article. Try to use the keyword in the first 90 characters of your article. Then repeat it 2 to 5 times throughout but not more. Too much is frowned upon by the SE's. It also will not fool intelligent readers, who will reject your work as too obviously sounding like a scam. Now here is the toughest part, yet the most essential for search engine success. Weave other related keywords into your article as you write it, or when you edit it. This is the Key to more SE hits to your article.. having good keywords placed throughout the article. It's actually better to write your article in your own fashion first. Then go over it and work on the keywords. It is more important here, than in the keyword box, as the SE's will index your article with the popular keywords you used in the body of your article. I believe they now pay less attention to the keyword box. Now your next challenge to success is to know how to find the keywords. As I said at the beginning, many, if not most of the titles are written to catch your eye, but have not used good keywords. Why? Simply because the author did not take the time to check on the popularity of his keywords. If you don't use some that are regularly searched upon, then you will have no visitors finding your article, and your web site. Your logical course of action is to use a Keyword Research Tool. You simply enter your main keyword you are thinking of using, and you quickly see whether your choice is good or not. Keep trying different choices until you click on the best prospect. Related keywords will also be shown if using the right tool. These are the ones to choose from, and sprinkle 4 or 5 best choices into your article. Here are just a few Keyword Research Tools available. The Dowser is the most recent to hit the market. There's a version you can use at NO COST, or you can opt for the Pro version. Download from: http://www.thedowser.com/ SBI Brainstormer. If your web host and Site Management software is Site Build It! then you have probably the best keyword research tool available. The most recent version to be issued is spectacular. You can read about SBI on my web site at: Site Build It! Yahoo Search (formerly Overture) Keyword Selector Tool gives you the popularity of the keyword you enter. http://inventory.overture.com/d/searchinventory/suggestion/ There are others, but I think you have enough to get the idea. Remember that the purpose of all this is to check the validity of your main keyword, and from that you will get a bonus list of related key phrases to use in your article. DO take the time to do your research, because it is that important, and the benefits to you will make you a believer. Especially when you start seeing that extra traffic! Fred Farah copyright 2005
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Quick Postcard Design Tips By Martha Retallick TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the trashcan your card goes. Ouch. The solution? Let that postcard sit for a day or so. Then, when you're feeling grumpy and argumentative, go back … 2. Are You Putting "Your Girdle" Into Your Sales? By Kim Duke “It’s not just enough to swing at the ball. You’ve got to loosen your girdle and really let the ball have it.”– Babe Didrikson ZahariasYears ago I found this quote from Babe Didrikson Zaharias and not only did it make me laugh out loud – it became a personal mantra.Read her bio below – this is a woman born in 1913 and died at the young age of 43! You know she met with obstacles – and yet this didn’t ever stop her drive or her quest to succeed.D… 3. Customer Loyalty, a CRM Strategy By Rasmus Nielsen It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:· Customer strategy · Relationship strategy · Customer-minded strategiesCustomer StrategyA customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows … 4. Build A Successful Business By Staying Connected By Julia Tang Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected! Network! Networking is when two or more … |