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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Let Your Words Speak for You: Increasing Expert Credibility in Your Industry or Profession By Laura Orsini One of the quickest ways to increase credibility in your industry or profession is by writing about it. Yes, writing.Writing is inordinately undervalued by professionals in virtually every industry and profession. People who rely exclusively on the truism, "a picture is worth a thousand words," are missing out on vast amounts of business and credibility opportunities, because words are the things that really sell. Whether it’s Web copy o… 2. Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck By J D Moore "How the heck can my little local gym afford to buy an ad on TV?" I got this question yesterday from a nice lady that works for a web development company. The answer is that new technology allows most cable providers to place commercials into specific zip codes. Because the ad isn't going out to wider audience, it's less expensive - and affordable for many small businesses.This is the beginning of micro-persuasion. Putting your marketing messa… 3. Behold the Power of the Tip By Jeanette S Cates, PhD You are an expert. You have lots of content - even more than you deliver from the presentation platform or in your consulting engagements. But how do you package that content for the web, without giving away the store? One of the most effective methods for delivering your content is in small chunks. In a speech you do this with quotes, tips to remember, and short items. In print you write a how-to article with the 5 tips. Or you create a bookl… 4. Enter The Rich Jerk, a Marketing Odyssey Part 1 By Alex Goad The Rich Jerk is a more or less known internet marketer. According to all available information, it appears that until recently, this Rich Jerk was quite content keeping a low profile on the net and enjoying the fruits of his labor.Now that has all changed. From an anonymous internet marketing success, the Rich Jerk has trampled his way in and exploded on the scene, the "You can make tons of easy fast money on the internet" scene, that is.Altho… |