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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Get Customers To Beg For Your Business Card! By Sean D'Souza When someone asks you what you do, what is your first reaction? Most of us say something like, 'I am a lawyer'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tailor your answer within these parameters, you'll suddenly find a very interested audience.For example: Conversation With A Cartoonist Q: Hi Sean, what do you do? Sean: Business communication is often very flat. I help to make it exciting.There a… 2. The Information Publisher's Secret Resource Guide To Blow Customers Away! By Hans Klein Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.The more value you provide, the more satisf… 3. Brochure Printing Ideas Brochures are usually designed to promote a business or company to its possible clients or customers. If you are just starting your own business or company, try to look at the possibilities of developing a compelling brochure to highlight your products and services. There are lots of brochure printing companies online that can assist you in the production of your desired brochures. Whether you want a glossy or matte finish, in full color or black… 4. Importance of Endorsements And How To Use Them By Sue And Chuck DeFiore Customer endorsements are an inexpensive and easy sales tool, particularly for someone just starting out. Here are some tips on how to get them and use them: Send follow-up letters. Two to four weeks after working with a customer, send a survey letter or postcard. Be sure to leave space for them to write in their own words what they liked best about your company, product or service. Don't forget to pay for the postage so they can easily retur… |