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Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments. 1. How to Find Your Hidden Markets Start by evaluating your existing customers. Look for groups of customers with similar characteristics you do not currently cater to in your advertising. Then create new versions of your sales message appealing to their specific needs. You will attract a lot more customers just like them. For example, the owner of an accounting service marketing to small businesses noticed that many of his new clients were landscapers or insurance brokers. Therefore he created separate web sites highlighting the unique benefits his service provided to clients in each of these businesses. The two sites looked similar, but their sales content was customized to appeal to the specific needs of potential clients in each market. Visitors to either site probably assumed he specialized in working with companies in their industry. Within 2 months he was able to increase the number of new clients from each group by over 25 percent. Tip: You can also narrow the appeal of an existing web site without losing its effectiveness with your main market. Just create customized web pages for each market segment you want to target. Then add a link to each of these specialized pages on your home page. 2. Adapt to Your Customers and Become a Specialist As you work with a lot of customers and prospects in a narrowly defined market, you gain special insight into how they think and what they need. You will be able to communicate with them as in "insider" using their own special vocabulary and style. Prospects and customers will think of you as being "one of us" ...a specialist who caters to their unique needs. They will want to do business with you because you understand their special situation and know exactly what they need. As a specialist you also eliminate much of your competition ...even if their prices are lower. Most customers will pay a little more to buy from a specialist so they can avoid the risk of doing business with a competitor who has little or no understanding of their special needs. Bonus: When you deliver results as a specialist you also establish yourself as an expert in your field. Customers will proudly refer other prospects to you. They appreciate what you did for them and are confident you will deliver the same results for others. You can boost your sales significantly by using the two simple, low-cost steps revealed in this article. Just (1) identify the narrowly defined sub-markets hidden in your main market. Then (2) become a specialist catering to the unique needs of the customers in each of these sub-markets. Copyright 2005 Bob Leduc Craps Winning System. - Discover the hidden strategies on how to beat the house and make at least $2,000 a day at craps! Tattoo Me Now - Huge Untapped Market! - Tattoos - one of the largest markets online! Millions of searches (check overture stats) Earn 70% or $18,7 per sale. Try ppc! Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. CD ROM Business Cards - Offline Marketing For Online Promotion By Scott Sedwick It's a great concept, - and it has a 'cool factor' of 300%!Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Y… 2. Explode Your Sales With Free & Exclusive Content By Isaiah Hull Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods to increase your exposure:1. Create exclusive content for websites and ezines. If you have worked to build a website or to p… 3. Shine a Spotlight on Your Professional Service Firm By Kelly O'Brien As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you do, you’re on stage. But if you’ve not mastered the basi… 4. Have You Sold Your Internal Customers? By John Jantsch You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company’s name must be sold first.Let’s start to think of your employees and strategi… |