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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The REAL Key To Successfully Marketing Any Product! By Carolyn McTush The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and understand the needs of the people you are selling to, or you'll get poor returns on your efforts and investments.In regards to the forums, I… 2. Facts About Catalog Printing A catalog is being used to promote the products and services of a business or company. It displays various purchasable items and their corresponding prices. It also includes photos of these items for consumers to perceive the kind of product that they’re going to purchase. When a business or company starts to grow, you’ll definitely look for the catalog printing options available to you.When you are considering catalogs for your marketing campaig… 3. 7 Steps to Selling Artwork Selling arwork is easy when you follow a road map. In this article you learn the step by step guide to marketing art for profits. Now onto the plan!1. Decide that you want to sell your artwork! Now, I know this sounds ridiculous on the surface but look at it a little deeper. Many artists love just creating art, they have no desire to sell what they make. Selling their work becomes unfortunately a necessary evil. Suffice to say...Supplies, tools, … 4. Digital Printing vs. Press Printing — A Comparison Guide By Erin Ferree When it comes time to print your brand identity materials, there's one overarching question for you to consider — whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.Digital PrintingLess expensive — Digital printing is a direct-to-paper printing process. As a result, it often runs about one-half of the cost of press printing.L… |