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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Picturesque Framework of Large Format Posters Pictures influence us. It can frighten us. It can appease us. It can make us happy. It can make us blue. Excited, angry, anxious, perplexed, ecstatic – name it, pictures can very well work its magic spell on us.Life is ironic and this irony can be reflected in the picture right before you. Take a glimpse and be amused by the things that it is telling you. Its voice may be inaudible but its language is clear. They say that picture paints a thousa… 2. How To Increase The Value Of Your Teleseminar With Visual Aids And Other Support Material By Preston Campbell Have you ever listened to a Teleseminar or live presentation and wished you had some notes to follow along with or at least to take home as a reminder of what you heard? Or perhaps you were listening to a talk and had trouble visualizing what the speaker was trying to convey. If only you had a photo, drawing or some other visual aid.Don't make the mistake of leaving out visual aids when you create your Teleseminar. Here's why ...Visual aids can… 3. 4 Steps To Increase Your Job Sign Marketing By Tyrell MacGregor It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn’t done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really nice project. This defeats the whole purpose. Eve… 4. Words that Sell By Dawn Josephson We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It’s true. When you know what these proven words are and how to use them to your company’s benefit, you’ll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 … |