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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Lead Generation: What Is It worth? By Sharon Drew Morgen Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.As a result the sales discipline is moving into a new-found call to action for lead generation. If you don… 2. Lack Of Business Isn't Always The Problem By C.J. Hayden When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case.There are many reasons why a professional services business might not be earning enough, but they typically fall into four categories: … 3. The Newest Marketing Course By Llnado Ford Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. The newest study made by DoubleClick.com about how much more considered and sophisticated people became in their online shopping behavior. Or the fact that John Reese just released his brand new marketing… 4. How Would You Handle This? By Nancy Roebke We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.Whenever I attend a function, I always have a goal of meeting ten people whom I do not already know, and finding out how I can best help them in the… |