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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Niche Marketing : Finding JV Partners Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.If they are done right Joint Ventures can help you start making money almost immediately online.If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form :* A has a product which he wants to get to the market* B has a list which targets just the right market for A's product* A finds … 2. To All Internet Marketers - How To Get My Business? By Jeff Casmer More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly reco… 3. Small Business Marketing: A Marketing Funnel Should Be Part of Your Recipe for Success By Debbie LaChusa Your toughest job as a business owner and marketer is to get clients. It's also your most expensive job. So it stands to reason that you'd want to make the most of every single client you do get.The best way to do that, and one of the most cost-effective ways to market your business, is to use a marketing funnel.What's a marketing funnel?Well, you're probably familiar with what a funnel looks like. It's got a large opening at the top and a smal… 4. Six Essential Principles for Marketing to Women Business Owners By Lois Carter Fay Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion in sales and employ 19.1 million people nationwide according to the April 2004 biennial update on women-owned businesses by t… |