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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Contact Management: Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients By Julie Chance When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? There is a simple solution. It is a solution that will put you in control of your marketing efforts and help assure a steady flow of prospective clients: develop and use a contact management database.Now what could b… 2. Find the Goldmine Within Your Business By Joy Gendusa Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them? No – definitely not. Then what the heck am I talking about?You probably already have some great customers, probably not as many as you would like though. So how d… 3. Name the Top Cable Network By Mike McDaniel When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover … 4. Warning: Don't Let Your Business Become a Commodity By Mary Eule The first question every potential customer, client, patient, etc. should ask when shopping for products or services is, “Why should I do business with you?” This question is so basic, so reasonable, so simple… a complete “no-brainer” for anyone in business, right?Apparently not, because very few business owners and entrepreneurs know how to answer it! And although they don’t come right out and say, “You should do business with us, because we… |