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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted By Thomas Murrell Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.The survey is in its fifth year, but for the first time asked a statisti… 2. What My Cat Taught Me About Niche Marketing Copyright 2005 by Doug SmithSome people are 'dog people,' others are 'cat people.'I'm a cat person. Regardless of which pet you prefer,we can all agree that pets enrich our lives in many ways.They provide unconditional affection, they don't care whatwe look like, and sometimes even they teach us a life lesson.But I never expected my cat to teach me a marketing lesson!A niche marketing lesson, to be more precise.At this point, the dog lovers readi… 3. When Business Cards Aren't Enough: Unusual, Unexpected, and Uncommon Networking Tips By Scott Ginsberg There comes a time in every small businessperson’s life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.But how many times have you gained new business, created a great relationship or watched your website hits skyrocket because you did something unusual… 4. Small Business Bonzai Marketing By Lance Winslow Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new cu… |