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But distributing press releases is also an excellent link building strategy. Firstly, write a simple press release. You can either do that yourself or hire a writer through one of the popular freelancer for hire sites. Your press release should follow a simple formula... Tell them what you are going to tell them in the first paragraph; outline the detail of the story in the middle paragraphs and conclude by using your final paragraph to summarize what you have just told them. For link building purposes, you should include your URL at least twice on the body of the release, and then once again in your signature. Once written, you should double-check it for errors - you want editors to select it for publication and you want to present a strong professional image. Now it's time for you to register for a Prweb.com account: https://secure.dataovation.com/prweb/register.php and once registered, you will automatically be logged in. Now click on 'Submit News Release' to gain access to the submission form. Then input your release into the appropriate fields and, when you are happy to proceed, click 'Save Press Release. This will take you to a page offering a choice of upgrades. While it is not necessary, I have enjoyed the best results by using the $30 submission service. However, I want to point out that your choice of level of service is entirely optional and it is not necessary to use a high cost service. If you do choose one of the paid services, input your credit card information, then click 'Continue'. Once your payment has been processed, you're done! If you want to categorize your submitted releases, you can do that now on the page following the payment acceptance. And finally, when you know your press release has been broadcast by PRweb.com , set up a free Google Alert account - http://www.google.com/alerts - using a suitable, and preferably unique, string of text so that you can measure the degree of reach that your press release has achieved. each time Google spiders a site that contains your search text they will send you an email report. Copyright John Taylor PhD August 2005 - All rights reserved.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Service Marketers; How’s Your Packaging? By Jay Lipe When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.Here are some of the more common packaging elements… 2. Smash and Grab Search Engine Directory UK business search engine directory, SearchMe4, Co-owned by 3i, Barclays Private Equity and its Executive Board today reveal its smash and grab policy which has seen its market share increase dramatically. SearchMe4, which launched just six month's ago, with the emphasis of linking buyers from around the world with UK suppliers, has now become the chosen search engine of some of the worlds top 100 businesses because of the ease, speed and effect… 3. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that 'great idea' and subjects it to rigorousscrutiny. It either validates your premise or else shows you where the idea falls apart. Businessplanning forces you to identify costs and develop a sensible marketing strategy before you startspending money. Having a solid business plan will also help you to acquire funding, if necessary.So what should an Internet marketing business plan address? At min… 4. Internet Copywriting - Make Your Offer Irresistible! Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It tur… |