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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Free Research Results - Elder Care Industry Selling to seniors? The report will benefit any business that offers product, resource or a service for an older adult. You will learn How to reach the consumer effectively What the consumer wants and expects to receive from a service Why a consumer remains with a service and why they cancel What a consumer wants to know prior to contracting with a service And much much more! Barbara Mascio, Founder of Senior Approved Services is offering the r… 2. Small Business Marketing Secret #6.5: How To Be Scendsational, Get Noticed, And Become Famous By Jimmy Vee Everybody loves a bonus, a free prize. When we finished writing the 6 Secrets of Successful Advertising, we felt it needed just that – a little extra, like the temporary tattoo found in a box of kid’s cereal. Maybe even a whacky wall walker. You know, those little free prizes sell more cereal than anything else.Our free prize is Jim and Travis' Small Business Marketing Secret #6.5. Arguably, this little half-a-secret is more valuable than the o… 3. When, Why, and How to Use Mailing Lists By DeAnna Spencer Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Arm yourself withknowledge before embarking on a course like this! Whether you should use a mailing list to sell your productdepends on several things: Is it too complex an offering to be explained in a 30 word ad? Ca… 4. Growing Your Brand Assets By Claire Cunningham Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as company image.)Think about YOUR company. What personality… |