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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing: Are We There Yet? By Kevin P. Dervin Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we've taken… 2. How to Successfully Market your Business Popular, effective and a success – these are the things that we want to happen to our products and services. To make this a reality, we are devising a lot of strategies and specialize on marketing and promotions. It is tough to survive and maintain the status in the business arena. The rules are fast-changing, the modes are getting more creative and the market is already bombarded with a lot of options. This is the reason why businessmen use extr… 3. Dramatically Improve Your Marketing Results With These 6 Simple Steps What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are.(1) Review your past marketing activities and resultsTake some time to review all of your marketing activities and try to understand which ones worked best. And when I say “worked best” I mean, which ones resulted in more clients, more customers, … 4. Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back By Chuck Daniel First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever had a week like that where you struggled to get things done? Or worse yet, struggled and didn't get anything done? Or maybe it just FELT … |