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Ad strategies to avoid: <span style='font-weight: bold;'>Free</span><br style='font-weight: bold;' />Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate, the clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. About the only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'. <span style='font-weight: bold;'>Listing a Price</span><br style='font-weight: bold;' />Don't list a price unless you absolutely, positively have the lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that lists the same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From' price can work, but only, again, if you have the lowest price and only if you don't mind editing if the starting price changes. <span style='font-weight: bold;'>Satisfaction Guaranteed</span><br style='font-weight: bold;' />Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. <span style='font-weight: bold;'>In Stock</span><br style='font-weight: bold;' />In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? <span style='font-weight: bold;'>Company Name</span><br style='font-weight: bold;' />Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on the offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in the space. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.Here's how it all began…One day, I noticed an interesting marketing concept. So, I sent my subscribers an i… 2. RELIGION AND ONLINE MARKETING - THE 21st CENTURY PULPIT While many industries are just getting up to speed in the world of internet marketing people like Rodney Sampson, founder of the World Christian Times, is running, not walking, down the path of real time internet promotions. Recently Mr. Sampson started working with a leading online marketing agency, In Touch Media Group (www.InTouchMediaGroup.com), to begin promoting the World Christian Times, using Google's AdWords™ search engine marketing serv… 3. Is It Time To Kill Your Marketing Program? By Debbie LaChusa Ouch . . . sounds pretty drastic I know, but . . .If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and tryi… 4. A Questionnaire for Businesses By Keith Thirgood As best you can, answer the following twenty-five questions. There's no scoring. But you’ll know whether you should be satisfied with your answers, or not. If you aren’t, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net Profits, Increased Sales, Lower Co… |