Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Test Your Headlines for Maximum Profits By George Dodge Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best. But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place. Believe it or not, even profe… 2. Managing Your Marketing Mirror: Full-Length or Mosaic? By Trish Lambert Outside of large corporations with multi-person departments managed by VPs or Chief Marketing Officers, creating a marketing function that demonstrably contributes to company growth can be a real challenge for service firm executives. Of all the overhead functions in an enterprise (that is, of all the functions that don’t contribute a dime to the revenue side of the books), marketing has the highest cost profile. Every single marketing activity… 3. What You MUST Understand About Your Web Numbers By Alexandria K. Brown Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big ideas."Then after a few months of poor sales, I realized I neede… 4. Unsung Disaster Hero:Packaging By JoAnn Hines During times of disaster it's important to recognize that there are just as many heroes behind the scenes as there are in the media spotlight. Consider how all the relief efforts would be progressing without a simple common element: packaging. Whether it's bottled water or MRE's (meals ready to eat), it is the packaging that make rescue/relief efforts this achievable.Consider that we live in a country so blessed with manufacturing capabili… |