The Edge Marketing

Over the past 30 years, I've read so much on how to make
money that I know I can write a series of books on the
topic, books that would cut through the junk and you don't
have to buy 101 things for each area.

Most of the information repeats itself -- same author,
different title and packaging or different author repeating
someone else’s list.  All the how-this and how-that was
driving me crazy as to what is REALLY required to make
$100,000 or more in revenue.

A few months ago, I decided to go on a pilgrimage to create
a quick and easy-to-see, all-in-one-place list of what does
it REALLY take to generate a six-figure income as a service
professional -- accountant, coach, consultant, and other
solopreneurs?  Of course, the list is easy to read, but
takes conscious awareness and consistency to achieve.

What this list did for me -- it freed up valuable time that
I was chasing for what I could possibly need in the future,
it kept me focused, it increased clarity, and best of all I
was able to narrow down my reading time.  I also had a plan.
Here’s the list of what I consider the top 50 -- the list
was actually 350 -- but I chose the top ones and removed the
repetitions.

1. Get up early and start early.

2. Take time to reflect on the day every evening for at
least 30 to 60 minutes.

3. Create a vision before getting out of bed every morning
on how you see the day progressing.  See clients coming to
you, see meetings going perfect, see your planning, etc.

4. Start and diligently use a business journal to record
ideas, thoughts, suggestions, and reading/learning.

5. Dress so that you feel comfortable and powerful with your
energy.  It radiates and attracts.

6. Work more hours.  (Don't shoot the messenger.)

7. Schedule your time.

8. Always ask yourself every night, "What can I do better
tomorrow from what I learned today?"

9. Complete a one-page SMART business plan with a
professional so that they can have an aerial view, because
you're too close, and because you are paying them, they have
an investment in your success.

10. Complete a one-page SMART marketing plan -- ditto the
above.

11. Complete a one-page SMART sales plan – ditto the above.

12. Complete a one-page SMART project plan – ditto the
above.

13. Complete a one-page SMART service product plan – ditto
the above.

14. Complete a one-page SMART product plan for every product
BEFORE starting.

15. Always know your BE point (break even point) for every
project/service/product you do.

16. Separate your learning time out from the time you think
you are marketing.

17. The best sales call hours and days are Tuesday –
Thursday between 10 am and 4 PM.

18. When you want to reach the business owner, try calling
them before 8 am or after 5 PM.

19. Passive revenue generation products are required.

20. Have a strong business support system.

21. Either be a writer or speaker to promote.

22. Become technically proficient at the software you use
(not expert, proficient).

23. Post to-do lists daily.

24. Monitor your time as if it’s gold.

25. Have back up plans, alternative solutions, to
everything.

26. Learn to say no and say it quickly when it isn't
currently in your focus.

27. Have a twice-a-year planning vacation with yourself.

28. Outsource anything that can be completed by less hourly
than you.

29. Leverage all your resources as much as possible.

30. Drop networking groups if you aren't getting leads,
don't hang on.

31. Leave the volunteering alone until you have made the 6-
figures, people will not listen to you anyway until you are
making that level or more anyway.

32. Don't allow technology to steal your time.

33. Sleeping in.

34. Spending your energy talking about X instead of taking
action on it.

35. Write your goal dollar amount on the biggest piece of
paper you can find and take it to the wall in front of you
and ask this questions to every to-do on your list, How will
this make me that figure?  Is it short-term, mid-term, or
long-term money generating project.

36. The percentage of time you spend on short-term projects
will determine how much money will arrive sooner.
Percentage of time = when the money comes in.

37. Keeping irregular office hours doesn't help.

38. You can grow only as big as the fish bowl you are
currently in.  If you want to grow, move to a pond, then a
lake, and then an ocean.  The fish will get bigger as you go
until you are the whale in the ocean.

39. Only read and learn what you need now, all else is a
waste because it will change to quickly by the time you need
it.

40. Work with a good coach, one with years of experience in
what you want to accomplish.

41. Become proficient at creating revenue-generating
products.

42. Have a system or process for everything.

43. Work with a Virtual Assistant as soon as possible, even
before you think you can afford to.  In actuality, you can't
afford not to.

44. Create strategic alliances -- people that you are very
aware of what they do, how they do it, how good they are,
how you can send them referrals, you them yours, how you
work together on joint products to creating something that
is powerful and can't be found anywhere else.

45. It is a numbers game.  If you want 10 new clients a
month, you have to speak to 100 to 300 prospects a month and
you have to have the means for doing this set up in a
process that works smoothly (otherwise overwhelm will be
your partner).

46. Set mind-boundaries.  When you're working, your mind is
100% there, when you're home, 100% there.  The more they
cross, productivity drops 50% or more.

47. Finish what you start -- always.  Half finished to-dos
at the end of the day creates an energy debt that carries
into the night.  The payment for this is very great.  Don't
write on-going goals on your list.  Create a to-do list that
only fits into the time you have for that day.  The to-do
can be mini for a larger project (that is listed in the one-
page project plan mentioned earlier).

48. Create an R&D team for every project.

49. Don't buy anything unless you have use for it now.  Be
in the now with your buying and not the "some day I'm sure
to use it."

50. Go on a 30-day information diet to reprogram your focus,
learn to listen and get in touch with your higher self and
knowledge, and to increase clarity of your life, business,
career, and self-path.

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