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If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy. A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27 Sleeping Beauty Circle look like a business address to you? If your business is still at home and your address screams it, get a post office box. There are also companies that rent addresses and forward your mail. You could have a Chicago address and live in Nebraska (although I don't recommend it). A Chicago address might sound better than a suburb (RR #2 Box 2451, Gurnee, Illinois), but keep it within reason. An Internet search for "Mail Forwarding" will give you an idea of how it all works (and costs). If your on-line address looks like the Tarzan Yell you may want to re-think your web strategy. What comes to mind when you see an AOL, Hotmail or Yahoo eMail address? Home? Fun? Hobby? Cheap? Stigmas can attach and hold like glue. They are tough to shake. Your business does not need Cheap and Chinsey. No matter what size your business, you should have your own domain name which, in turn, gives you your own eMail address, even if you don't want to put up a web page. I have been asked how to do this so many times, I wrote a Special Report with step by step instructions. Read about it here http://BigIdeasGroup.com/html/special_reports.html Experts agree, you need a domain name, but they differ as to whether your domain name should just be your name (BernieSchwartz.com), or be the name of your business (SchwartzPlumbing.com) or be very broad in scope (PlumbingHorizons.com). My domain, BigIdeasGroup.com has a broad scope but also reinforces my personal brand as BIG Mike. I bet I am the only BIG Mike you will read about today, or this week. What if your business phone number is also your home phone number and someone else answers, "Heh-whoa? I'll Get my Mom-mee". What impression does that give? Would you feel comfortable doing business with a firm who's answer machine says "Hi, you've reached Molly, Bernie, Bernie Jr and little Susie, sorry we can't come to the phone but if you...") Your business should be using a separate number, no matter what the size. Specific ideas on how to have a separate business line and fax number are detailed in my free article "What Does Your Telephone Say?" Send a blank eMail to MailTo:TelephoneSay@BIGIdeasGroup.com. Your business card can say a lot about your business image, too. Get my article "What Does Your Business Card Say?" MailTo:BizCardSay@BigIdeasGroup.com Your business address is more than where the mailman delivers the bills. It includes your telephone and your cyberspace image as well. Get all three working for you instead of against you. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Federal Grants! - Free Government Money! - FederalGrantSource.com free government money, business grants and cash grants directory. We guarantee results! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Marketing Message By Keith Thirgood Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness Scale™ your target sits. (See my article titled "Target Your Market" for further discussion on the Awareness Scale™)The Educational Target… 2. Like a Virgin-- Is Your Marketing As Fresh As Madonna's? By Sean D'Souza 'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on … 3. Secret of Strategy - Part 1 By Paul Lemberg A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that includes small entrepreneurs, large corporations, non-profits, community organizations, governments, NGOs…the works) neither know what strategy really is, nor how … 4. Limited Time Only (Shh! It's A Secret) By Karon Thackston Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time only” offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my entire purchase o… |