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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Corporate Branding and Professional Logo Design Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say “any business”, I mean it, absolutely any business—even if it’s a mom-n-pop shop. “Corporate image” might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine h… 2. Define your Market and then Target It By Craig Dawber To make a successful marketing strategy for your online subscription website you will have to define if the market you are targeting is the one that is happy paying for the product you are offering. There are two kinds of people out there- one who are ready to pay for a good quality product, provided they feel that they require that product, and two the people who do not want to pay for any online content may it be e-books, games, pictures or … 3. How to Make Profits With a Commission Mailing Business By DeAnna Spencer There are many mailorder publications that will list your nameunder this directory... "Commission Circulars Wanted"... List your name under this classification and dealers will mailbundles of circulars to you with a blank space at the bottom ofthe ad in which you stamp your name. You mail these out and theads "appear" to be your own. You receive money for whatever isadvertised on the circular. You keep 50% and the dealer whosent you the cir… 4. But Do Your Buyers Hear You? By Kelly O'Brien Look, you may have the most important solution in the world for your target buyer, that you just know in your heart…that if you could get their attention…you’d make their life easier and they’d be sure to buy from you.Unfortunately it doesn’t work that way. I’ve found that there’s often an inverse relationship between how badly you want to tell your story, and how likely it is that your target buyer will listen.Why? Because I see – time and aga… |