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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Be That Guy By Scott Ginsberg I am That Guy.And I didn’t even mean for it to happen. It just did.It all started five years ago when I had a crazy idea to start wearing a nametag to make people friendlier. The only catch was, I planned to wear it all day. Everyday. For the rest of my life.I know.But it worked. It worked really well. And aside from the obvious jokes about my memory problems, the occasional (by which I mean constant) stares from strangers, and the initia… 2. Online Joint Venture Ideas Online Joint Venture Ideas Online Joint Venture Ideas HelloToday's feature article is:Online Joint Venture IdeasA joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:1. A simple joint venture would … 3. CD ROM Business Cards - Offline Marketing For Online Promotion By Scott Sedwick It's a great concept, - and it has a 'cool factor' of 300%!Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Y… 4. How I Get Hundreds Of Daily Website Visitors For Free Know about 'Viral eBooks'?It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.Getting traffic with Viral eBooks is a 'free traffic tactic', which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead cr… |