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Simplify your message Focus on your customers need! What are they looking for? What is special on your website for your customers? Write a simple language with common words. Use verbs more often than nouns. Using verbs makes your texts dynamic. Propagate a positive message and avoid hype. Follow the AIDA rule: Attention: Your ad needs to catch the attention of the audience. The title has to be determined with caution. Look at the title of this article as example. Why have you clicked to view this article? Does it exactly offer what your are looking for? Your ad title has to meet the people’s need. You can use a question to awake the curiosity of the audience. You can use Overture and Google Adwords in order to find out popular phrases for your ad title. Interest: Your ad text should be convincing. You praise your produce or your website. Why should the people use your produce? What is special? How does your offer differ from others? What is your USP = Unique Selling Proposition? You may describe your produce with strong words, e.g. amazing, ultimate, superior, incredible, guaranteed. Decision: The audience has to be lead to a decision. Some advertisers give the impression of urgency. Here are some examples: “Join today and get a free ebook.” “Sign up and receive a bonus.” “Be among the first 500 to join.” “Limited time offer!” All these kind of phrases try to persuade the customers to make up their minds. Action: Every ad has to call for action. The people should know what to do. Following phrases might help: join now – sign up today – click to view – visit the homepage – etc. It is recommendable to address the audience directly with “you”. This makes the readers feel that the message is written to them. Repeat and repeat The people usually do not join or buy if they see your ad the first time. Your ad has to be displayed again and again. Some people visit your website several times, study your offers and deliberate before they decide. Look at TV advertisements! Even the famous brands with great marketing budgets have to repeat their ads again and again. The people have to get familiar with your ad, they need to gain confidence. Do not forget: Your ad text should be credible.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Keeping Marketing Simple / Ten Simple Steps By Jay Conners 1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don’t give them just one business card, give them two, and ask them to refer someone to you.2. Mailers and RemindersKeep a tickler file handy on all of your customers birthdays, k… 2. Painless Methods for Getting a Constant Stream of Referrals By Leslie Sprankling When I was selling Encyclopedia Britannica door-to-door many years ago, it was an obligatory part of the job to ask for referrals. And I hated it. It made me nervous and shaky just to think of it. Is this how you feel too?I hated to ask for fear I was imposing on my prospects, or even destroying my chances of a sale, so I left it almost until I was out the door, like an afterthought. As I didn’t make many sales, I didn’t seem to get many referr… 3. Overcoming Resistances To Marketing a Practice-Part 2 By Juliet Austin In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that you will have a successful private practice. Identify all resistances. Aware… 4. Simple, Cheap and Effective Marketing Strategies Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business. The consensus among most small business owners is that certain marketing techniques will work for some small business owners but may not be as successful for others. They also agre… |