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Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Point in Every Direction is the Same As No Point At All By Kim A. Castle Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.Where did this come from and how can … 2. How To Make Your Ad Copy More Effective Telling a story or sharing product and service information is fine in an ad. But the bottom line is that you want to close a sale. The difference in ad copy doesn’t have to be earth shattering. It can be very slight, in fact. Here are ways to make your ad a little more effective come closing time. 1. TESTS – Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable th… 3. Top 7 Tips for New Businesses By Mary Ellen Martelli The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground.All of the time and money you invest in getting your business off the ground is wasted if you don’t make the additional efforts and expenditures to market effe… 4. Fun and Effective Presentations That Make You Money You answer the phone and the friend on the other end basically says....'Want some free advertising to say 25 - 50 people?' 'Free?', you say. Sounds good, but then this person, who all of a sudden may be your worst enemy, says, 'Yeah, we need someone to give a speech at our club meeting. You have such a unique home business that we'd love you to share how and why you started it and how it's helping our local community.' Bad thoughts flash throug… |