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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Be a Smarter Marketer - Learn the L-A-W for Trade Shows By Julia O'Connor People attend trade shows because they are in a specific industry and want to learn more. They want to know what’s new and how you will help them.So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don’t have to ship it home.If you think your only job as an exhibitor is to GIVE information, you are wrong.You exhibit at trade sho… 2. Use a Guarantee In Your Headline To Increase Trust By George Dodge Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!' That headline worked great for Domino's, could a similar hea… 3. The Effective Use of Business Lead Databases By Halstatt Pires Business lead databases are an incredible resource for any business wanting to generate clients. Leads are the life source of almost every successful business. Without leads you have no customers and without customers you have no sales, no referrals, and definitely no income.Business lead databases are essentially a huge resource of business leads. They are websites or companies that have a list of businesses categorized into industry sector. D… 4. Top Ten Blunders Exhibitors Make in Expos/Tradeshows By Minesh Baxi Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how to maximize the opportunities from an expo/tradeshow.Here are some amazing facts from expos/tradeshows:1. Most attendees come to an expo because they are ser… |