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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Marketing Message By Keith Thirgood Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness Scale™ your target sits. (See my article titled "Target Your Market" for further discussion on the Awareness Scale™)The Educational Target… 2. Reinventing The Wheel By Carlo Caparras Revolutionary ideas have always been the mark of mankind. It’s what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect as it is. MLM and MLS are two attempts to “Reinvent the … 3. How Prince Connects With His Target Market! By Shawn Casey While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta. The concert itself was nothing short of amazing. Prince is a master musician who really knows … 4. How To Gain A Customer Base From Mailing Lists? Building up email address lists of potential and real customers is important in order to convert traffic into sales. People who are interested in the issue of a website can be informed regularily about special offers and news. A good email address list of buying customers is a good tool for the customer relationship management.Different sources to catch mailing lists:1. A smart and correct way to beginOpt in email lists or safelists are a smart a… |