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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Online Article Marketing; Critic Says No Empirical Proof it Works By Lance Winslow Recently a critic slamming the ability of the online article submission sites to perform and return value to online authors who posted articles on their sites launched a scathing attack. He accused the top online article authors as being “poor writers” and stated that there was absolutely no empirical proof that it was a viable marketing avenue. His argument and challenge claimed that since there were no University Level researching reports pro… 2. Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted By Thomas Murrell Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.The survey is in its fifth year, but for the first time asked a statisti… 3. The A-Z of Exhibiting Overseas By Susan Freidmann Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product’s export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country distributors and customers before making any si… 4. Non Products Exist in this World By Arvind Kumar “Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business.” - Peter Drucker, Managing for Results.According to Peter Drucker product actually does not exist at all, economically speaking, except within a market, bought by a customer for an end-use, and bro… |