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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Let Your Posters Tell Your Story Every poster printing is like a book that tells a story. Simplicity is the key to it. A reader would only take a few minutes to look at the poster that is why there has to be few clutters as much as possible. Instead, informative statements and attractive graphics should be included in it. Less detail should be in the poster. Keep in mind that it will be one of the many in the exhibit area so you have to make sure that it will capture the reader'… 2. Do You Really Need a Brochure? By Stuart Ayling The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question- "Why do you think you need a brochure?" Often there's an awkward silence before the answer comes. "Because we need one to send to customers." Do you really ne… 3. Unsure of the Brochure: Marketing and the Postage Increase By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo… 4. How Technological Advances Envelope Large Format Posters The need for variety is a consequence of the advances in technology which carries with it the increasing demand for quality, durable, creative and affordable products and services. In connection with posters, the trend is - the bigger, the better!Bigger, faster – better! In the advertising and marketing industry, size does matters. This is the reason why the bigger the posters are the better. Large format posters are easily seen compared to the … |