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Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Tried And Tested Viral Marketing Campaigns Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth advertising, this method has been one of the most powerful yet cost-efficient ways of promoting a business.Viral marketing involves the exponential spread of a business message. After an initial distribution, the… 2. Marketing Is A Long-Term Investment By George Torok "Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can'… 3. Drink Coasters & Place Mats – Real Grass Roots Marketing By Jay Dee A great way to get your name around town is to ask a few bar and restaurant owners if they would use your placemats or drink coasters if you supplied them for free.Free placemats and coasters are not a tough sell and think about the number of people that would read your placemat or notice a well designed coaster, if you were to make a deal with a restaurant or two.For the placemat, just an advertisement could be unappealing to the restaurant ow… 4. Writing to Sell – Convince, Don't Con By John Philip Writing should always be suitable for the target audience. This is simple good sense. It is no good, for instance, writing a sales leaflet for soap powder in the language used by the scientists who developed it.Some people make the big mistake of twisting this into the idea that you should write what the audience wants to read. This may prove apparently successful in the short term, but generally ends up in a loss of confidence and trust. Why d… |