The Edge Marketing

Like my wife, super model Kate Moss was born in England.

Unlike my wife, Kate Moss has a little "nose candy" problem.

Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.

However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold of what was going on, they had an absolute field day.

Moss has subsequently lost nearly $3 Million Dollars worth of modeling contracts because of this.

What happened was, after Kate spent weeks denying her problem, avoiding the issue, and saying nothing, she came out with this statement last week:

"I want to apologize to all of the people I have let down because of my behavior, which has reflected badly on my family, friends, coworkers, business associates, and others."

Now Moss will eventually be forgiven -- after all, if Marv Albert can be forgiven -- anyone can. But don't you think Moss would have been completely forgiven -- and forgiven almost immediately -- if she would have just taken ownership of the issue straight-away, and admitted it?

Don't you think if Kate came right out and said something like this, it would have gone a LOT further?

"I realize I have a problem, and I also realize that to date, I've done a bad job managing it. However, I am now taking steps to fix this situation. I hope all my friends, my family, and my business associates, can find it in their heart to forgive me for this indescretion, and recognize that in the end, I am only human too."

The thing is, whenever you're looking at tweaking your sales copy -- http://www.kingofcopy.com/salescopyreview -- one of the smartest things you can ever do, is to come clean with any wrinkles or product flaws you have.

This makes you a lot more "real" to your prospects. It also lets them know, that you too, are only human, and it makes almost ANYTHING else you're saying, have 100% credibility.

Here's what I mean. Let's say you're selling some kind of a lawnmower. Maybe you'd reveal your flaws like this:

"Listen, the LawnTrimmer is probably the most effortless lawn-cutter you'll ever be able to use. But one thing I must let you know about the LawnTrimmer, is that if your back-yard has LOADS of trees, or if you've got an unusual amount of curves to go around to get your lawn looking even, then the LawnTrimmer isn't for you.

See, the LawnTrimmer was originally designed to manicure professional golf-courses -- you know the ones I mean"... yadda, yadda, yadda.

So make sure you're revealing your flaws in your sales pitches. Plus, if they're big flaws, your prospect deserves to know about them -- after all, nothing's worse than being disappointed after you buy something.

Well... there are things worse than that, but they're irrelevant for now.

O.K.?

The other thing this whole issue about Kate Moss teaches you, is that in the end... we're all on the same level playing field. See, even though Moss was making over $10,000 Dollars DAILY in her heyday during the 1990's, that didn't stop her from being made out to be "the bad guy" because of her reluctance to own up to what was going on.

Don't you make the same mistake -- it's a costly lesson to learn and I'd hate to see everything you've worked so hard for, blown by one foolish error.

Now go sell something,

Craig Garber

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

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