Tricks of the Trade: Design your Booth for Maximum ImpactGet The Edge Marketing on theedgemarketing.com. Tricks of the Trade: Design your Booth for Maximum Impact topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. AdWords Campaign Set Up Tips It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.Use Proper Grammar and SpellingIt may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your b… 2. 5 Secrets to Selling Products and Services to Your Audience 1. Know your audience.How can you tailor information to your audience if you don'tknow who they are? In almost every article, book, or manualon publicity and marketing you'll hear this one--and yet fewpeople heed it. When I spoke at the Los Angeles Gift Show itbecame evident that many retailers and buyers didn't knowtheir audience. Fellow speaker and communications expertKare Anderson (http://www.sayitbetter.com) polled over 60exhibitors and disc… 3. Keeping Your Customers through Loyalty Marketing By John Morris What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who will not only keep on going back to you whenever they need your products or services but they are also the ones who will help your company get more attention from other people through good word of mouth… 4. The Building Blocks to Effective Marketing By Julie Chance The Building Blocks to Successful MarketingIt’s More than Sales and AdvertisingBy Julie ChanceWhether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune and you don’t have to be a creative genius.The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementin… |