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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Target Marketing: The Bell Curve By Rich Harshaw Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not, there is a mathematical model - the bell curve - that explains how you should target your market. But first, we need to define some terms and dispel some traditional sales and… 2. Internet Copywriting - Make Your Offer Irresistible! Want to increase your online sales? Make sure your offer is one they can't pass up! Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is valuable and there is no bigger waste of time - for you as the creator or for your reader - than a worthless offer. A number of years ago, a newspaper advertising sales rep went to her boss, disgusted that her client would not buy the ad schedule she pitched. It tur… 3. Target Market - 3 Big Reasons You Need To Know Yours By Maggie Dennison Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and problems?1. Prospects who read your materials will know exactly why they need youThere's a big difference between marketing to just anyone who crosses your pat… 4. Small Business Marketing Tip #6: How To Build Your Image For FREE By Jimmy Vee Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response.What is direct response?Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent.Seems pretty simple, straight forward and logical - don’t you think?Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy b… |