The Edge Marketing

What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!

Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population – yet they represent 50 percent of the economy.

The Baby Boomers are obviously aging and because of this are willing to spend anything to stay young, healthy and full of vitality.

So keeping this in mind the NICHE market to take full advantage of (drum roll please) is the Wellness Industry.

According to research, the wellness industry is headed for over ONE TRILLION dollars by the year 2010. This wellness movement will surpass the dot com revolution.

Paul Zane Pilzer Economic Advisor to two presidential administrations and three-times New York Times best-selling author explains The Wellness Revolution.

“The boom in the Wellness Business is ready to explode in a way never before in our history. At over 12 billion dollars in the U.S.A. and Canada this is just the tip of an ever-growing iceberg.”

Paul goes on to say … “there's a great window of opportunity for network marketing companies to educate consumers about wellness products and services.”

“I see great opportunities coming for the network marketing industry because network marketing is clearly the best vehicle we have today, in the United States and around the world, to educate people about new products and services.”

“I see great opportunities for network marketing and network marketers because they're the fastest way to get the new information out there.” (Exerts from An Interview with Paul Zane Pilzer By John David Mann and John Milton Fogg From Network Marketing Lifestyles Magazine Sept. 2001)

So to summarise, the seemingly untapped NICHE at this time is the WELLNESS industry and your market are the BABY BOOMERS.

To your Success!

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