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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Getting Started_Creating a Business Plan By Barry Tate You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to "pick it up as you go". These are some basic things that should be included in your business plan.Th… 2. Marketing: Are You Focused? By Lisa Packer In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term.Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very popular incumbent. Worse for him, his opponent “owned” foreign policy. There was no way to successfully attack him on tha… 3. Online Article Marketing; Critic Says No Empirical Proof it Works By Lance Winslow Recently a critic slamming the ability of the online article submission sites to perform and return value to online authors who posted articles on their sites launched a scathing attack. He accused the top online article authors as being “poor writers” and stated that there was absolutely no empirical proof that it was a viable marketing avenue. His argument and challenge claimed that since there were no University Level researching reports pro… 4. Color Part 1: Accuracy By Erin Ferree Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in the range of the color blue. Colorblindness is another factor in an individual's perception of color, which can be either very slight (and almost unnoticeable to … |