Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Advice: Do You Find It Easy or Difficult to "Toot Your Own Horn?" By Maya Bailey One of the biggest concerns I hear from my clients, almost on a daily basis, is “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?”A client’s story:One of my clients, Shelley, came to the session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”As we explored further she began to remember… 2. What Is a Personal Benefit Statement and Why Do I Need One? By Greg Beverly We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for another article) but we rarely think about a personal benefit statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is called refers to that 5-7 second opportunity you have to introduce yourself when someone asks, “So Bob, what do you do?” Answer with, … 3. Sponsorship: A Key to Powerful Marketing By Susan Friedmann Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a speak… 4. The Anatomy of Hype By Marcia Yudkin On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere:Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!"Ove… |