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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Right Way to Launch a Product or Service, Apprentice-Style By Jennifer McCay Everything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.Here's the skinny:In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the st… 2. The Information Publisher's Secret Resource Guide To Blow Customers Away! By Hans Klein Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.The more value you provide, the more satisf… 3. Have You Tried Cause Marketing? By Kevin Stirtz To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. And it has worked well because they keep doing it.In fact, since 1990, cause related marketing (also called corporate partnering) has grown 800%, according the Cause Marketing Forum. It’s expected to reach $1.8 billion in spending in 2005… 4. Corporate gift giving ideas Corporate gift giving ideas are best discussed within the company level. Gift giving can be a touchy issue and it will be great to have another colleague(s) to brain storm it. The benefits of corporate gift giving can never be underestimated and its time to put on your thinking cap. Very often that customer is also shared by another colleague in the company. Your colleague might have sent the customer a gift before and by now have some knowle… |