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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook By Jimmy Vee When’s the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah…and a hook.You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process.The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize… 2. Marketing Added Value By Daniel Wadleigh As thoroughly described, many times, it’s ”added values” that separate you from the pack. This then elicits the critical response, ”I’d be nuts not to buy from these guys.” In order to accomplish this, first take a look at ”What is Your Market” and determine what your customer is really looking for from your product or service. Once you have a handle on what they want (usually one of the 4 basic human desires, as described later), you can bette… 3. Marketing is More Than Advertising By Greg Roworth Marketing is a business process about which much is written, however is often not completely understood. Many think that “marketing” and “advertising” are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a “product driven” approach. That is, the business has an ability to produce or provide a particular product and tries to find a market f… 4. How to Pick a Winning Business Name By Ashish Monga What’s in a name?Think of your business name as an external mask for your business. If it’s something your target audience like, they would consider checking it, if they don’t, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and… |