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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Survival Strategies By Wendy Weiss 1. Do the moneymaking things first.For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.2. Develop a sales and marketing plan.What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and then view your plan as your map to reach those goals.3. Follow your sales and marketing plan.While plans do sometimes change, one of the biggest ch… 2. How to Use Flyers to Increase Your Business By Bette Daoust, Ph.D. What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand prod… 3. Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas By Keith Longmire 35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.That’s it - everything else boils down to some variation of these 3 activities.Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new customers.Odd really.There is lots of marketing research that is pretty consistent in poin… 4. Marketing Plan Tip: Create A Success Poster By Debbie LaChusa Here's a fun way to help you achieve your goals that really works. Plus it's a little more exciting than just writing down a few goals, or an objective, in your marketing plan.This method actually brings them to life, and puts them in front of you everyday so you're constantly focused on making them happen.Create what I call a "Success Poster"What's a Success Poster?It's a visual or graphic representation of your vision of success.First You Nee… |