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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Beer Budget Event Marketing Tips By Sharron Senter Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National Association of Human Resources annual conference. Is your decision-maker attend… 2. How To Be That Guy By Scott Ginsberg I am That Guy.And I didn’t even mean for it to happen. It just did.It all started five years ago when I had a crazy idea to start wearing a nametag to make people friendlier. The only catch was, I planned to wear it all day. Everyday. For the rest of my life.I know.But it worked. It worked really well. And aside from the obvious jokes about my memory problems, the occasional (by which I mean constant) stares from strangers, and the initia… 3. Work Smarter: New Opportunities with Internet Market Research By Ken Jurina The most integral part of any marketing initiative is market research. Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions to target your most profitable market.Market Research CollectionWhere does this information come from? What are the most common means of conducting market research? Focus groups and questionnaire… 4. CRM: Strategic Engine or Just Another Tool? By Kelly O'Brien CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people across the board, not just in your customer service and call centers?The … |