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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Tips for Creating a Winning Proposal – Part 1 By Cavyl Stewart If you want your business to grow and attract new clients, you’ll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when.But many small or home-based business owners have neither the time, knowledge or resources necessary to create proposals that properly relay the pertinent information a… 2. How Gratitude Works By Kelly O'Brien Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won’t get tossed out with the rest of the junk mail.2. It builds a genuine bond with the recipient.3. It’s personal, a 1:1 “marketing touch,” and customized.4. It costs less than 40 cents.5. It takes less than 10 minutes to do.6. It requires no expensive investment.7. It’s low-tech, but high… 3. Determining Marketing Effectiveness Even If You Didn't Track By Debbie LaChusa What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketin… 4. 7 Step Plan To Get Going With Networking Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships. Thi… |