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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tie-In With Others To Maximize Your Business Leverage By Joe Love One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The average business will spend thousands of dollars in marketing, sales, and advertising to build goodwill and develop loyal clients or customers. Most businesses spend their marketing dollars to reach a large audience, and yet they're o… 2. Always On Stage - 3 Quick Tips for Trade Show Exhibitors By Julia O'Connor Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most turn to a 45 angle, even when giving a demonstration. Never have your … 3. Fundamental Strategic Marketing Mistakes to Avoid By Lee Traupel This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites ar… 4. Embracing The Future - Marketing Yourself, Your Business And Your By Thomas Murrell IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.It… |