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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Market Research Ignorance By Veronica Dubak Recently, I was invited to participate in a focus group for women regarding casual restaurants. The panel consisted of eight other young women who frequented casual restaurants enough to be informed on the subject to be able to properly provide information regarding them.The focus group started off well enough - the panel conductor introduced herself, and asked us to do the same. She did this to simply create a better group dynamic, not for rec… 2. Making Time to Market Your Private Practice By Lucy MacDonald 1. Start with a six-month plan. If you are not doing very much marketing or if you are unhappy with your marketing efforts, a six month marketing plan is a good place to start. Schedule some time in your agenda to create a marketing plan. Anticipate marketing opportunities related to holidays or special events like mental health week or national depression screening day.2. Set monthly and weekly marketing goals. Once you’ve developed a six mon… 3. Registration Forms: How to Make Them Irresistible with Extras By Bill Flagg Attract even more people to your event by giving them something EXTRA for signing up. Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included: A valuable white paper on the event topic Copies of recent articles by the speaker(s) A form to supply questions to the speaker A registrant list A link to the recor… 4. Promote your Business and Products through Submitting Articles to Top Web Sites By Judy Cullins Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post… |