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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creating Great Charts for Persuasive Trade Show Presentations By Rena Klingenberg A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be… 2. The Money Is Not In The List By Clint Pollard How many times have you heard the money is in the list? It's true the money is in the list, the problem is, most people don't realize the type of list they are talking about. Many people struggle to build a list of 1,000 subscribers only to find their response rate is less than 1/2 of 1%. This can be discouraging, because it can take two, maybe three years to build a list of 1,000 people.When you hear someone say the money is in the list, they … 3. Beware of 'Magazine Style' Yellow Pages Ad Design By Adam Strange I have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It’s an art form, I tell you. Few comprehend its power. Few understand the subtle blend of art and science that combines to create the successful Yellow Page ad design. It takes a true connoisseur to understand the underlying … 4. How To Be That Guy By Scott Ginsberg I am That Guy.And I didn’t even mean for it to happen. It just did.It all started five years ago when I had a crazy idea to start wearing a nametag to make people friendlier. The only catch was, I planned to wear it all day. Everyday. For the rest of my life.I know.But it worked. It worked really well. And aside from the obvious jokes about my memory problems, the occasional (by which I mean constant) stares from strangers, and the initia… |