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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Publishing Great Content To Boost Your Link Popularity Before we get started, there's a couple of things that I ought to point out...1. You really should have a fairly good knowledge of your subject material and enough time to write high quality articles. Alternatively you should be able to invest at least $40 per month to pay someone else to research and ghostwrite some articles for you.2. You will also need to have sufficient time to submit your articles to the main article directories or alternati… 2. Keys to Successful Internet Marketing Keys to Successful Internet MarketingSo you’ve started your business and you have a website up and running, now you need to know how to successfully market your business on the internet. With new internet marketing technologies developing daily, sometimes the choices seem confusing. Which internet marketing tools are going to yield results?Search engine registries and reciprocal links are obviously very important to promoting your website, but in… 3. Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas By Christina Khan Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raising funding for their school. The following paragr… 4. 5 Simple Ways to Fail at Article Marketing Content is king. There's no question that good content delivers qualified traffic. Traffic is the first step to getting new customers. New customers are the first step to more income. It's true, article marketing is very difficult to get wrong or to screw up - but there are some folks who really need failure in their lives. So, for those poor souls who simply can't abide success, I have put together this list of five simple rules to ruin your ar… |