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-------------------- Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less stagnating local industries by increasing their exports. And they are successful with it - especially in Germany, where exports count for more than 30 % of their GDP - and still increasing. The permanently growing international competition, however, lets them look to other countries to get pre-products - or even complete machinery - from other parts of the world in order to keep cost at the lowest possible end. Most often the foreign currencies like the US$ have in addition a favorable exchange rate versus the local €. This one side of the pictures. The other side shows that companies working internationally have a few advantages which are the same all over the world: - to increase the independence of a company from the local business climate - doing this: secure working places and - increasing the profit ('economies of scale' is the catchword) Reaching the enterprises' goals, especially in international markets should, however, be a well planned procedure in order to target the available markets - very often with 1000s of potential customers - and thus reach the 'best / most profitable' ones, yet minimizing the one risks. Michael Richter - http://www.michaelrichter-marketing.de/ with full contact data - who had traveled all 5 continents for more than 20 years before starting his 'International marketing consultancy' in 1991 - has specialized in consulting national and international clients on their ways 'into the worlds' markets or vice versa into European countries. His clientele comes from many places worldwide - as can be learnt from his references. The country experience in more detail (with a lot of details about such countries) is given here >> http://www.internationales-marketingkonzept.de/en/index.html He is available to assist also YOU on your way into Europe - minimizing risks and following the most appropriate strategic and targeted ways for YOUR company. His assistance may reach from pure market research to 'hands-on' implementation of the results found out and/or work as your 'foot-hold' in Germany until you found the right partner locally. In addition he could visit potential clients together with you and/or give additional information on specific markets, firms, etc. Being a member of the 'Councils of advisors' - http://www.thecouncils.com/ - or in his capacity of a consultant for SMEs, registered with the European Union - directory general 23 for SMEs -, he could also serve you on other levels. One of his specialties is the elaboration - and following implementation - of marketing plans for various European regions. Some aspects of such a plan - for the elaboration of which he needs your input on different levels - could be - analysis of the present situation of the company as well as of the target situation - based on a thorough market research - with regard to the existing clientele but also the potential of clients - from country to country - planning the marketing and sales procedures/ways in order to reach the clientele identified during the market research - budgeting the cost to be spent to reach this clientele, however, also the profits to be reached most probably - having a permanent control of what works out how and the possibility to correct - from budgets to sales ways or any single aspect of it. Furthermore this instrument is a good 'argument' towards banks when the need for additional finance arises. You are invited to visit the website of Michael Richter and to ask whatever question you feel necessary to get a feeling for his possibilities - especially for you.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Marketing with Impact or Are You Forever Invisible? By Linda Caroll "The day will come when, after harnessing space, the winds, the tides and gravitation, we shall harness for God the energies of love.And on that day, for the second time in the history of the world, we shall have discovered fire."Pierre Teilhard de Chardin paleontologist, biologist, philosopher & Jesuit priest; 1881-1955"It was devastating. My teacher started crying, all the girls started crying..." Jim Johns, Houston; remembering the ass… 2. Small Business Marketing And Advertising: Branding vs. Direct Response Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.Small Business Branding Advertising and Marketing an Oxymoron?Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing som… 3. Lack Of Business Isn't Always The Problem By C.J. Hayden When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case.There are many reasons why a professional services business might not be earning enough, but they typically fall into four categories: … 4. Marketing Online? Time to Think Christmas! By Rob Sullivan It seems that every year I have to remind my e-tail clients to prepare for the upcoming season because while it’s still sunny and warm out, they aren’t thinking Christmas (conversely, they aren’t thinking summertime in the middle of February either).But from a search engine perspective one must prepare a few months in advance of the season to ensure they reach their full potential.All to often business has to be turned away because an online re… |