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You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn’t hear anyone knock and just as you are about to say something he begins in a calm and measured voice. ‘Here's the deal’ ‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.' ‘I will tell you how many people see this advertisement and I will tell you their age, nationality and gender.' ‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.' ‘I will have all this ready in two days and it will cost you less than a small advertisement in your typical trade journal.’ He pauses. ‘Interested?’ Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door. But let's just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal. The advertising site is on the Internet and the billboard I'm offering is the humble online survey. Stop for one moment and start to associate an online survey not with 'market research' but with 'marketing'. Not any type of marketing but 'Marketing' with a capital 'M' and in flashing neon lights. Marketing that is quick, direct, effective and low cost. Publish an online survey and advertise it on a website, or via email, and like a billboard by the side of a major road junction, your message will appear in front of people. But unlike a billboard where the number of people that see an advert has to be estimated (based on an arbitrary percentage of total volume of traffic), the online survey records the number of times a survey is started. Surveys can ask demographic questions such as gender, age and nationality and in doing so you are obtaining metrics about the effectiveness of your promotion and are interacting with the respondent on a one-on-one level. Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived. Using a website like http://www.surveygalaxy.com it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis. Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing. 'So tell me. Do we have a deal?'
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How You Can Easily Compile A Gigantic Keyword List It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.If you are using pagemill software to automatically build websites surrounding a particular market or… 2. Remedies for Sinusitis There are number of factors that cause sinusitis. The most common occurs when a cold causes swelling and congestion on the lining of the nose. Sinusitis may begin as a viral infection but within a few days it can develop into a bacterial infection. In many sinusitis patients, there may be one or more preexisting condition that adds to the problem. These include allergies, nasal polyps and nasal septum. These conditions cause the narrowing of the … 3. The YOU Factor By Nancy Fraser I don’t mean you, I mean the YOU that is your client.Let’s examine memorable tag lines in advertising.You deserve a break today. - McDonaldsDo you eat the red ones last? – SmartiesYou’ve always got time for Tim Horton’s – Tim Horton’sFor all you do, this Bud's for you – BudweiserLet your fingers do the walking – Yellow PagesWe never stop working for you - Verizon WirelessNow You're Playing With Power! – NintendoYou give us 22 minutes, we'll giv… 4. Your Plan For Marketing Success By Joe Love The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed.Just as a business plan is a blue print for the overall success of your business, your marketing plan is the blueprint for your marketing success. Marketing without having a clear and user-frien… |