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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Start With Absolutely Nothing And Create Wealth online in 30 days or less. By Shane Kukec Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use. A Good Internet Joint Venture is your shortcut to success. It can send you more quali… 2. Integrity and Marketing - Finding the Right Balance By Thomas Murrell When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and wants and how you can solve their problems.2. Not listening.All good m… 3. 10 Packaging Tips That Will Make Consumers Buy Your Product By JoAnn Hines The customer is king/queen. We have all heard this mantra. It’s up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.1) Understand the customer. The problem today is that one package may not satisfy the needs and requirements of all buyers. There are numerous niche markets out there that require specialized packagin… 4. Unique Gift Items – 3 Creative Ideas By Cindy Carrera With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems … |