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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Secret to Adding Credibility to Your Business – Testimonials! By Stephanie Ward You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business for years, testimonials are a proven way to communicate the value your business delivers. Think about it, don’t you want to know what other peopl… 2. How To Handle No-Show Joint Venture Partners By Habiba Abubakar Joint venture marketing is the fastest, easiest, and most profitable way to increase your client base and generate huge profits. But, one of the VERY FEW downsides is that you may run into unserious joint venture partners who can make the process slow, difficult, and unbeneficial.“No-show” is the polite term for joint venture partners who make empty promises. Ever come across them? They are the all-talk-and-no-action types who seem to have al… 3. Do You REALLY Want to Enter That New Market? By Mark Smock Contemplating taking an existing or new product / service into a new market? A systematic analysis of 14 critical market segment attributes should be considered before any additional company resources are applied to any new market pursuit.Sometimes it is obvious that entering a new market is a “no brainer” or it is perceived as the “right thing to do” because a competitor has taken the plunge or a handful of existing product or service users, w… 4. Small Business Marketing Tall Tale #2: Advertising Is Expensive By Jimmy Vee Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the advertising treadmill.But advertising doesn't ha… |