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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The most powerful niche in the world and how you can always profit from it. There is one piece of software that is always going to be purchased like hotcakes regardless of how the market is. No matter if it is a recession, no matter if most people experience a 'slow' market. It is not even new. It is what made the industrial world what it is today, and it all started with a man called Henry Ford. What For did was to implement the use of the conveyor belt in a large scale, and later this automation process was then one s… 2. How To Write Your Newsletter Don’t think you have what it takes to be able to write a valuable and worthwhile newsletter?In fact, it's easier to write and get published today than ever before - especially thanks to the Internet 'revolution.' Publishing a newsletter is a great way to increase your visibility and credibility. If you write informative and accurate articles you will be viewed as an authority on the subjects you write about, and that will improve your credibility… 3. Make Sure Your Marketing Expectations are Realistic Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enj… 4. Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon By Thomas Murrell This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room."How is it all going?" asked my oral surgeon slapping on a pair of examination gloves."Great" I replied truthfully. "I've been totally pain fre… |