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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. E-Mail - has it lost its way part one Judging by the number of unrequested e-mails that arrive in my inbox everytime I log on, the world is filled with hustlers trying to sell me everything from cheap drugs to cheap mortgages to highly dubious sex toys. It is an avalanche of garbage, which very quickly gets consigned to the waste bin. I’ve set up e-mail rules to filter some of this out - but still there is a significant amount that creeps through and clogs up my in-basket.There are t… 2. What Your Customers Want By Harry Hoover Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer… 3. TR Cutler, Leading Manufacturing Journalist Joins the Committee of Concerned Journalists Thomas R. Cutler, the nation’s leading manufacturing journalist, has joined The Committee of Concerned Journalists is a consortium of reporters, editors, producers, publishers, owners and academics worried about the future of the profession. To secure journalism's future, the group believes that journalists from all media, geography, rank and generation must be clear about what sets our profession apart from other endeavors. To accomplish this, t… 4. Write It and They Will Come – 5 Ways that Written Information Products Can Help You Build Your Busin By Linda P. Dessau Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because… |