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Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information. A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because it can help you to build your business. Here's how: 1. You can create a targeted list of names and email addresses. By offering a written information product available at your website, such as a free e-course or special report, you're giving your visitors something valuable in return for their name and email address. When your information product is created especially to address the needs of your target market, you know that the people who request it will be interested in what you're doing. 2. You're the expert. A written information product demonstrates your expertise in the topic that you specialize in. It will make you more attractive and credible to prospective clients and customers as well as to referral sources and the media. 3. You stay on their minds. A written information product such as a brochure or handout is something people can take away with them, when you meet them at networking events, trade shows or in line at the grocery store. Because it has useful information, they will want to keep it and look at it again. 4. Your visitors have an attractive variety of options. For customers or clients that are unable or unwilling to pay for your top-level consulting or in-person services, written information products offer a cost-effective option for you and a valuable and satisfying option for your clients. 5. You're open 24/7. Your prospective clients and customers can take action and get a response from you 24-hours a day. A message or series of messages delivered automatically from your website can provide a hands-off way for you to provide a sample of your services, sales information or answers to frequently asked questions. And that's not all! Consider the added value to your customers and clients (and the added revenue for you) of adding e-books, tutorial packages, learning guides or other products. The possibilities are endless! (c) Linda Dessau, 2005. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. In this article a case history is given in which a software company with SEO and PPC accounts, saw a drastic drop in their paid Google click-throughs on a huge term for them that had been performing predictably for at least 3 months previously. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Getting Personal – Innovative Marketing for Small Business Owners By Amber McNaught The small business marketing strategy you can’t afford to miss Everyone loves a story. Even if you don’t particularly like reading them chances are you love watching them, either on TV or at the movies. Imagine if your marketing literature was like a great story: people would read it from beginning to end for one thing (as opposed to just throwing it straight into the bin), and they’d be more likely to tell their friends about it, too. Your sma… 2. Stop and Go Marketing By Beth Woodward Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period. When the clients dry up we go back to our funnel, which is empty and once again, we panic … 3. Is it important that RSS thing for us the users? Before starting out and decide if this 'thing' is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing... And guess what?... Don't Panic... RSS is a new format to display information coming from content-rich-sites (at least this is what you hear), the truth is, they can be any kin… 4. What Are Focus Groups & How Do They Work? By Ngullen Rivera Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporations such as Coca-Cola and Nestle. The reason they do thi… |