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Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that – a product that contains information. A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A written information product is valuable to you because it can help you to build your business. Here's how: 1. You can create a targeted list of names and email addresses. By offering a written information product available at your website, such as a free e-course or special report, you're giving your visitors something valuable in return for their name and email address. When your information product is created especially to address the needs of your target market, you know that the people who request it will be interested in what you're doing. 2. You're the expert. A written information product demonstrates your expertise in the topic that you specialize in. It will make you more attractive and credible to prospective clients and customers as well as to referral sources and the media. 3. You stay on their minds. A written information product such as a brochure or handout is something people can take away with them, when you meet them at networking events, trade shows or in line at the grocery store. Because it has useful information, they will want to keep it and look at it again. 4. Your visitors have an attractive variety of options. For customers or clients that are unable or unwilling to pay for your top-level consulting or in-person services, written information products offer a cost-effective option for you and a valuable and satisfying option for your clients. 5. You're open 24/7. Your prospective clients and customers can take action and get a response from you 24-hours a day. A message or series of messages delivered automatically from your website can provide a hands-off way for you to provide a sample of your services, sales information or answers to frequently asked questions. And that's not all! Consider the added value to your customers and clients (and the added revenue for you) of adding e-books, tutorial packages, learning guides or other products. The possibilities are endless! (c) Linda Dessau, 2005. Royalty Free Coaching Products. - Keep 100% of the profits by selling your own royalty free coaching products! 15,000 Mb Hosting For $4.95/mo. - 4.95 web hosting, Free domain registration! Free setup and online website builder included. In February 2006, Google referred an average of 74.67 percent of all UK visitors to other sites on the web, compared to just 9.3 percent for its nearest competitor, Yahoo, according to the WebSideStory Index. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing: Subliminal Messaging Sells By Jan Verhoeff Hot breath and a feel good moan drift lazily on the morning. The darkness fades to dusky dawn and color fingers the sky. The boom of traffic and the drone of the business machine spikes and the rush is on.Marketing: The thought escapes.Your product sitting in a wasteland of unending new developments awaits the impact of a sales team focused on bringing in the buyer. Will it sell? Is the product good enough? Is there a market for a purple sock o… 2. Fundamental Strategic Marketing Mistakes to Avoid By Lee Traupel This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites ar… 3. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand By I-key Benney Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.3. Customer's Only Discussion Board-Make a place online for your customers to com… 4. Forget Strategy - SENSIBLE Marketing Is the Way to Go! By Trish Lambert Strategy is a word that marketers cling to in order to justify the business value of marketing. Anything with value needs to have strategy, right? It’s good business…the stroking of chins, the facilitated brainstorming sessions, the neatly formatted “strategic marketing plan” that results from all that creative thinking about what needs to be put into place.Marketers as a group have an inferiority complex. We are defensive because we don’t dire… |