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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why You Buy, Part Two By Steven Gillman More of the findings of the recent studies in behavioral economics:Webers LawA change of stimulus is more emotional and motivational, according to the base: Most subjects tested would drive across town to save $10 on a $20 item, for example, but not to save $10 on a $500 item. The lesson for sales people? If you won't lose a sale on a thousand-dollar couch over $10, sell the other benefits of the couch in your sales pitch.Familiarity FallacyEco… 2. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows By Paul Buisson Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a simple task, but few freight carriers deliver to trade shows. Why don’t many carriers ship to trade shows? Anytime you have lots of businesses shipping to the… 3. Putting Your Website to Work By Julie Chance Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?First, you must look at the role you want your website to play in your overall business and marketing strategy. As with any t… 4. Five Steps to Partnering with Companies to Build Your Client Base By Paulette Ensign Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be sure your own name is someplace in the product.5. Watch your client base gr… |