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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. TR Cutler, Inc. Manufacturing PR Program Headed by Dean Schmidt Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, launched a new PR program providing the trademarked intensive Manufacturing PR Media Blitz’ program to members of manufacturing associations. According to Cutler, “Manufacturing associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased a… 2. When The Stars Align - Choosing the Right Entertainment By Jonathan Holiff Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience helps them choose the right location for the event, determine ticket prices, and select the proper advertising and promotional vehicles.The same measured approach should go into selecting the entertainment. The right band, comedian or sp… 3. How To Use Humor Successfully In Your Business Communications By Suzan St Maur For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the wo… 4. Determining Visitor Types By Susan Friedmann The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. If you have done a thorough job of preshow marketing, defi… |